Now or Later?

Reading about why people have a tough time delaying gratification, I started to think about countries. First people… A part of your brain–the insula–becomes more active when faced wi…

Our Shopping Habits

Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most nee…

Encouraging Innovation

“Steve had this firm belief that the right kind of building can do great things for a culture.” The Steve is Steve Jobs and the building is Pixar’s headquarters. (The quote came from…

An Environmental Law

Asked if they want lower gasoline taxes that make more driving affordable, people typically say, “Yes.” Told that the only electricity for a village in India is from coal-fired plants, mos…

Are You A Good Investor?

Good investing takes us to our emotions. But not quite how you might expect. Our brains don’t like random events. Instead, we prefer patterns, especially pleasing patterns. For basketball, that …

Walking Matters

A podcast on cities from WNYC’s Radiolab cited walking speed as a part of a city’s personality. To walk 60 feet, people averaged 10.55 seconds in Singapore,  12.37 seconds in Paris, 2…

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