The Cupcake Bubble

Just like technology stocks in 2000 and housing in 2005, the cupcake bubble has burst. In 2004 or so, many of us started buying the most amazing cupcakes. 4 inches tall, topped with sprinkles or a coo…

Why Might Salsa Prices Soar?

During the 1970s we did not eat many limes, maybe less than 1/2 a pound each year, and most were from Florida. Now our consumption has tripled and the lime has gone global. Faced with cheap Mexican li…

Using Beer as an Incentive

Reading about how a group in Amsterdam solved a public disturbance problem, I immediately thought about choice architecture. In Nudge, a Harvard Law Professor, Cass Sunstein, and a University of Chica…

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