Girl Scout Cookies’ McRib Strategy

A behavioral economist can explain why it is good marketing to have one of our favorite Girl Scout cookies temporarily disappear.

The Secret Reason We Want Our Thin Mints

Totally ignoring their taste, an economist would have a surprising reason that explains why we love our Girl Scout Cookies.

Girl Scout Cookie Economics

Soon to start their hundredth year, Girl Scout cookie sales will include some new economics and cookies but what you get depends on where you live.