When the Price is Always Right

At two gas stations near Rotterdam, price is constantly changing. Using software that recognizes buying behavior, the retailers try to match the price to the customer. Those who are willing to pay mor…

What Happens When the Price Isn’t Right

Maybe 20% of all online prices change daily. Some even change every few minutes. When the Wall Street Journal compared Amazon, Sears and Best Buy, they saw intraday prices bounce between a low of $744…

Airline Pricing Mysteries

Left to fluctuate freely, a price can tell us information about social norms, efficiency, technology, incentives, quality and supply and demand.…

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