Whether looking a the strikes called by an umpire or the scores from wine tasters, we would see inconsistent decisions that are called noisy.
How Legos Helped to Build a Vaccination Center
Albrecht Broemme had to figure out the design of Germany’s Covid-19 vaccination centers at two airport terminals, a concert venue, a velodrome, an ice rink, and a convention hall. So, he used Legos. Below, Mr. Broemme is holding a picture…
Why Amazon Is Buying a Freighter Fleet
Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…
Apple’s Goldilocks Strategy
A behavioral economist can explain why a pricing strategy can become a legend when it relates to a bread making machine.
The Best Way To Measure Happiness
When we compare Bhutan’s gross national happiness (GNH) to its gross domestic product (GDP, we could decide if happiness relates to economic growth.
The New Meaning of Fast Delivery
From the nineteenth century to the twenty-first, our expectations for fast letter and package delivery have changed considerably.
Why You Might Want Some “Price Gouging”
Called “price gouging” by many of us, an increase in prices as a hurricane approaches could be a productive incentive for supply and demand.
What Soccer Can Teach Us About Investing
When measuring happiness around the world after a World Cup finals match, the pain of loss can exceed the pleasure of gain.