Why It’s Not Easy to Design a New Animals Crackers Box

When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.

The Economic Side of Competitive Eating

Known as the super bowl of competitive eating, the July Fourth Nathan’s Famous hot dog contest is a business for the top eaters.

Solving McDonald’s Soggy French Fries Problem

McDonald’s current delivery problem with soggy French fries is somewhat similar to what it had to solve more than forty years ago.

The FDA’s Label Problem

When their requirements are outdated or illogical, FDA guidelines can create misleading labels for foods like eggs and skim milk.

What We Don’t Know About Dirt

MLB stadium infields might look like dirt but really, firms have competed to prove that their combination of clay, silt and sand is unique.

The Hopportunity Cost of the Craft Beer Name Shortage

Craft brewery competition got tougher as the number of craft breweries went up and the number of available beer names went down.

The Unusual Ad That Sells Washing Machines

Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.

A Closer Look at the Digitization in Our Lives

Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physical album, the distribution process, and what do…

Dollars and (Hotel) Scents

Because we retain smells longer than what we see and hear, hotel scents have become a branding tool that accompanies price and service.

Why We Like Trix and Chips

When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover complained, “It’s basically a salad now.”…