Plane Colors

If you are flying during the holidays, do take a look at the color of your plane. Is it rather bland? The reason is deregulation. After 1978, when government stopped approving fares, guaranteeing prof…

Fast (and Slow) Food

Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 dif…

Tweet Rights

Does “Nutcracker Tweet” bird seed have the right to Tweet? Is it okay to name your birdhouse firm “Tweet Tweet Home?”  Can your app say Tweet? It all depends on the US Pat…

Sole Rights?

Suddenly, a red sole has become much more than the bottom of a shoe. The trademark of designer Christian Louboutin, his red soles are supposed to represent glamour, luxury and hidden status. Or, as st…

Brand Matters

Not so long ago, an apple was just a piece of fruit and a “google’ (actually spelled googol) was 10 raised to the 100th power. Mention apple today and most of us think of iPhones and iMacs…

Coupon Economics

When Starbucks raised its prices during the beginning of 2010, it lowered the price of a tall regular to $1.70. But, if you wanted a splash of foam, a shot of espresso, or a touch of flavor, the addit…

Restaurant Economics

For a new restaurant in Chicago, Next, no one is sitting at the phone taking reservations. Instead, online, you can buy a ticket for a table seating 2 or 4 (not 3 or 5). According to Chicago Magazine,…

Salad Bar Economics

Sometimes a salad bar is about much more than lunch. According to the NY Times Magazine, it can also be about value when you compare the salad bar to the produce aisle. If, as at the Whole Foods in Ma…

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