A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

Indian Cola Wars

In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited w…

Airline Mergers and Coffee

What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek…

Our Shopping Habits

Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most nee…

Plane Colors

If you are flying during the holidays, do take a look at the color of your plane. Is it rather bland? The reason is deregulation. After 1978, when government stopped approving fares, guaranteeing prof…

Fast (and Slow) Food

Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 dif…

Tweet Rights

Does “Nutcracker Tweet” bird seed have the right to Tweet? Is it okay to name your birdhouse firm “Tweet Tweet Home?”  Can your app say Tweet? It all depends on the US Pat…

Sole Rights?

Suddenly, a red sole has become much more than the bottom of a shoe. The trademark of designer Christian Louboutin, his red soles are supposed to represent glamour, luxury and hidden status. Or, as st…

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