Is "MexiCoke" Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they pre…

Demand and Supply: Who Buys Bayer?

On a CVS shelf, you see Bayer and CVS aspirin. The Bayer, for 100 tablets /325 mg is $6.29 while the private label is $1.99. Each has the same active ingredients, dosage and directions. Which one will…

Changing Air Travel Routes

The marketplace affects where we can and cannot fly. If you need to travel between Lima, Peru and Atlanta, you can thank asparagus lovers. More than passenger traffic, Delta values the route because o…

The iPhone 5 Map App

While Apple’s iPhone 5 map app might not always take us where we want to go, it will probably provide a path to some surprising innovation. A little history first… The iPhone 4 was release…

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