A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

Developing a Soda Habit

Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price s…

Steel Twins

What happens when a parent of twins makes them compete? And what if the better twin is told that he has to remain ahead of his slower sibling? For twin steel factories, one in Burns Harbor, Indiana an…

You've Got Mail?

During dinner this evening, my friend said that she loves her local post office. A very small branch in a teeny building, they know her name, her needs, and are a neighborhood institution. But, is it …

Pizza Price Wars

No one wins a pizza war. Having read a NY Times article about a pizza price war in NYC, I was curious about the supply side of the pizza business. So, this afternoon, I interviewed my local pizza coun…

Let Them Eat McDonald's

By Elizabeth Chrystal, guest blogger. France has long been known as a country of gourmets; it’s famous for its 2-hour lunches, picture-perfect pastries, and dizzying variety of cheeses. But the …

Real Food Commercials

The place is a Manhattan film studio. The star could be a donut, ice cream, or a chicken nugget. For a spaghetti sauce shoot, the director says, “Lights. Roll. Action. Drip.” Described in …

Soda Wars

Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) ne…

More Education Matters

15-year old U.S. students ranked #24 for math in an OECD assessment program (PISA). For reading, they placed #15. In a Teaching Company lecture called “Underperforming Schools” Wake Forest…

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