One Reason To Drink Coffee in China

How can you show your friends (in China) that you have ascended to your country’s middle class? Starbucks. First, some background… A 2010 BusinessWeek article on the world’s most caf…

Airline Mergers and Coffee

What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek…

More Conspicuous (Coffee) Consumption

The same story. But now it is about coffee. Increasingly affluent, the Chinese have begun to drink more coffee (in addition to using more oil, eating more meat and buying more handbags). When talking …

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