How Less is More For Coke

Seeing at our reaction to small packaging like Coke mini, behavioral economists say we buy more of the “regular” amount if it is perceived as a social norm.…

Berkeley's Soda Tax Surprise

Because Berkeley’s sugary drink tax has had little impact on price, researchers suggest that lawmakers insufficiently considered elasticity and incidence.…

Is "MexiCoke" Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they pre…

Foreign Investment: Coca-Cola

How does a business return to a country that it left many decades ago? After a military coup in 1962, Coca-Cola reduced its presence in Myanmar (Burma)  and then was prohibited from returning when the…

Developing a Soda Habit

Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price s…

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