Our Taxi Tips

For every cab ride, NYC records the place, time, fare (and the tip if a credit card is used). Using the taxi database, Gawker was able to figure out Kourtney Kardashian’s and Judd Apatow’s…

Do You Want a Healthcare Nudge?

Primarily for fiscal reasons, in Japan, most 40-74 year olds get their waist size checked each year. A part of the required annual physical exams from local government or employers, waist size is moni…

Using Beer as an Incentive

Reading about how a group in Amsterdam solved a public disturbance problem, I immediately thought about choice architecture. In Nudge, a Harvard Law Professor, Cass Sunstein, and a University of Chica…

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