Living Solo: Part 2

Soup and ready-made meals sales are soaring in Brazil. The reason is probably more singles. In the United Arab Emirates, if you are over 30 and female, there is a 60% chance you are unmarried. For Jap…

How To Win The Olympics

The 2016 Olympics in Rio might be different. At the 1996 Atlanta Olympics, Great Britain fared poorly. They took home only one gold and ranked #36 among medal winners. At Beijing in 2008, their medal …

Developing a Soda Habit

Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price s…

Domestic Work

What do drip dry clothing, take-out food, dog walkers, dishwashers, dry cleaners, and dusty ceilings have in common? A servant shortage. Currently, Brazil has less household help because of economic g…

Pooches and Prosperity

In Latin America, with Brazil #1, being middle class means owning a dog. According to the Economist, more dogs mean more pet food, “knick-knacks,” and veterinary care. Based on pet food sa…

Grade Inflation

Recent research indicates college students are studying less. Between 1961 and 2003, full time college students diminished their study time from 40 to 27 hours a week. And yet, they have been getting …

Trading Places

A switch has taken place. More than half of our imported goods used to come from the G-6 countries (Canada, France, Germany, Italy, Japan, the U.K.) Now, we import more from China, Mexico and Brazil. …

Cotton and Crocodiles

A Malaysian proverb tells us, “Don’t think there are no crocodiles because the water is calm.” Looking at cotton markets, perhaps we should remember the crocodiles. According to The …

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