Demand and Supply: Who Buys Bayer?

On a CVS shelf, you see Bayer and CVS aspirin. The Bayer, for 100 tablets /325 mg is $6.29 while the private label is $1.99. Each has the same active ingredients, dosage and directions. Which one will…

Naming Matters

Combine something enjoyable like a strawberry with a color that connects to high tech. Then add the one letter that has a “reliable” sound in most languages and what do you get? Blackberry…

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