Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.
Why Shoot-out Kicks and Bread Machines Can Be Similar
In the 2008 European Championship quarter finals, the Italian team let Spain go first for the end-of-game shoot-out. That was a big mistake. Where are we going? To the influence of a reference point. Penalty Shoot-Outs When a soccer game has no winner, a penalty…
The Significance of a Baby’s Name
As a signal from parents, popular baby names can convey a quest for individuality as well as a liberal or conservative message.
Deciding How Much To Work
Illustrated by the Expedia Vacation Deprivation survey, how much vacation time we take can depend on where we live and our reference points.
How Restaurant Psychology Affects Us
Including music and seating design, restaurant psychology affects table turnover by influencing how fast we eat and drink.
A Big Problem That Needs a Little Nudge
Whether increasing tax compliance or discouraging public urination, behavioral economics can encourage socially desirable behavior with the right nudges.
What We Think About Attractive Politicians
Using pictures, voters could identify conservative politicians because attractiveness, economic success and ideology tend to correlate.
The Hidden Part of Our Paycheck
While paychecks have increased, the numbers change when we look at all worker compensation ranging from office coffee to health insurance.