How To Spend $7 Million

Slowing an upward march, the price of Super Bowl ads remained high as did their demand and probable return on a massive investment.

How to Name a Craft Beer

Surprising economists for the loyalty they create, negative craft beer names create a positive response among consumers.

Why a Super Bowl Ad Can Cost $5 Million

Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.