Speed Pricing

What does a price tell you? Assume that you were going to purchase a GE Advantium 120 microwave oven on Sunday, August 12. Comparing Sears, Best Buy and Amazon’s sellers at 3 a.m., you would hav…

Friction Free Clicks

Which friction minimizing invention received a patent in 1999? Amazon 1-Click. Described by Amazon in their application for patent 5,960,411, the purchaser just hits a button that activates the moveme…

Amazon vs. California

According to the Seattle Times, in 1996, Amazon’s CEO, Jeff Bezos said, “You have to charge sales tax to customers who live in any state where you have a business presence. It made no sens…

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