When Free Football Has a Cost

Experimenting with free football by not charging for tickets, a French and a German team changed the cost of a game.

March Madness College Applications Bump

Citing a correlation, researchers suggest that there is a March Madness applications bump at schools that fare well in the tournament.

How Caitlin Clark Economics Can Change the NCAA

As March Madness begins, we can keep an eye on Caitlin Clark economics as a phenomenon that can narrow the NCAA gender gap.

How To Spend $7 Million

Slowing an upward march, the price of Super Bowl ads remained high as did their demand and probable return on a massive investment.

How the Fed Can Determine a Superstar’s Pay

When we look at Shohei Ohtani economics, we see how the time value of money relates to his $700 million pay package and to us.

Why Sports Stadiums Create Dilemmas

Like all sports projects, renovating Arthur Ashe Stadium requires choosing between most fans and the minority that brings the most revenue.

How Super Shoes Shrink Elite Runners’ Race Time

Diminishing their race time, elite marathon runners wear state-of-the-art super shoes from Nike and Adidas.

How Pay and Boots Reflect the World Cup Gender Gap

Through Women’s World Cup football, we can see how a male bias created a gender pay gap and shoe discomfort.

When Our Performance Peaks

Identifying when we achieve our peak physical and mental performance, researchers present hope for almost every age group.

The Unexpected Sides of Pickleball

Reflecting the impact of a fast growing sport, pickleball economics takes us to a slew of unintended consequences.