Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

How a Behavioral Economist Explains Our Thanksgiving Meal

Through a Thanksgiving Top Ten List, we can use behavioral economics to explain what we eat and how much we eat during the holiday.

What a License Plate Can Say

Much more than a rectangular piece of metal, a Delaware low digit license plate can be a signal of wealth and status.

Are Checks Like Dinosaurs?

Moving away from cash and checks, for many of us, our money transactions have changed during the past 25 years.

Close Encounters of the Everyday Kind

Where we live, shop, and eat can determine if we experience the income isolation that results from the people we typically encounter.

Why Grandma Was Happy

Researchers believe that by looking back at millions of books to quantify the history of happiness, they can create a happier future.

What Makes Us Happy?

Including topics that focus on money, gender, and geography, a recent paper reports what makes us more and less happy.

When People Won’t Want Heavy Reading

Whether buying books by the pound or establishing a factory weight quota, the impact of the incentives will surprise you.

What Buffet Economics Says About All-You-Can-Eat

Looking at the the supply and demand sides of buffet economics, we see how restaurants and diners manage all-you-can-eat.

Why Your Name Matters

At home, at work, and politically, our baby names send a message that can nudge our behavior in a certain direction.

How We’ve Been Delaying Life

Comparing 1980 and now, we would see that many of us are older when we experience five of life’s key milestones.