Is a 9-cent drop enough to ignite our “animal spirits?” The 9-cent decrease refers to the average national price of a gallon of regular gasoline. And “animal spirits” is the optimism that leads to more buying and investing.
During the 1930s Great Depression, British economist John Maynard Keynes (1883-1946) said that statistics such as lower interest rates could theoretically stimulate economic activity. However, to generate growth, we also need “animal spirits.”
Fast forward to 2011. Analysts cite gas prices and unemployment as the two key variables behind rising and falling consumer sentiment. Plunging from a high of 112 during 2000, the University of Michigan measure of consumer sentiment is now 72.4.
Why care about consumers’ sentiments (aka their animal spirits)? Consumer spending is the largest component of our GDP.
The Economic Lesson